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Why Link Building?

It’s no secret that to find success with online content, you need a good search engine optimization strategy. Whether it’s Google or other search engines, you want your content to appear in search results. This is how you get attention from potential customers and show the world what you have to offer. Whether you want to become an authority blog in your chosen niche, or you have a product to sell, you need eyes on your website. The tough part is that search engine algorithms are always changing and evolving. So, you must keep up with search engine optimization best practices and adjust your strategies as needed. There are many facets to a strong SEO strategy, but regardless of your content, backlinks are a benchmark. Having plenty of high-quality backlinks gives your content a significant advantage when it comes to rankings. Here, we’ll tell you everything you need to know about SEO backlinks and the art of backlinking. 

Niche Relevant Backlinks

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What are Backlinks?

Put simply, a backlink is when one website links to another. For example, let’s say you published a cool recipe you like to make. Someone comes across your recipe and loves it, so they mention it on their blog and place a link to your original content. This link is called a backlink. 

Search engine algorithms such as Google like this because it tells them that your content is unique, interesting, and high-quality enough to get an endorsement from someone else. They take backlinks like this into great consideration when deciding how to rank items in a search result. 

So, in theory, the more website backlinks you have, the better. However, it’s not quite as simple as building as many backlinks as possible. First of all, the quality and domain authority of the site linking back to you really matter. One link from a high-ranking and authoritative site looks better than several weak, low-ranking website links. Google especially is smart this way. 

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Building Backlinks

Quality backlinks are an amazing way to quickly rise in the ranks of Google and other search engines, but backlink building can be tedious and difficult. Usually, the best backlinks occur organically. 

Meaning, site owners find your content on their own and link to it. Best case scenario, you get links from authoritative websites that help your content appear on higher search engine results pages. 

Your best strategy for organic quality backlinks is to create the most linkable content you can. In addition to regular blog posts, create things like: 

  • Free resources. A good example is an ebook. Write and publish a short but valuable ebook and offer it for free. If even a few people are excited about the offer, they’ll likely share it with their audience and link to your page. 
  • Videos. Statistically, people prefer videos over an article when looking for an easy how-to guide or quick solution to a problem. 
  • Infographics. Infographics are proven to be effective marketing tools and are easily shareable. As your infographic gets shared around, it will link back to your website or landing page. 
  • Other striking images. If infographics aren’t your strong suit, use striking and high-quality visuals that people will want to share. Examples include charts, graphs, or diagrams displaying interesting and relevant data.
  • Templates. Everyone always wants to make their lives easier, and templates do just that. Whether it’s email marketing templates, social media post templates, blog post templates, or even journaling templates – make them free and people will share.

These are all good strategies to use and with time and effort, you’ll see results. However, this strategy is often a slow burn and no links are guaranteed. Thankfully, there are other link-building opportunities to help you build more links without having to wait as long.  You can even employ the above link-building strategy and use the following methods simultaneously. The more robust your link-building campaign is, the better.

In addition to gaining backlinks from quality sites, you should understand the difference between nofollow and dofollow backlinks because not all backlinks are created equal. Dofollow backlinks are the kind you want the most. This is a tag that’s put in the link code that essentially tells the search engine “this is quality content and I vouch for it.” Dofollow links are taken into account and put towards ranking, making them great SEO backlinks. On the other hand, people can also create nofollow links. This is a different piece of code that goes into the link, and nofollow links are not counted towards your backlink total and they don’t contribute to rankings. Nofollow links typically occur if someone links to you in blog comments, forum posts, or things like that. It’s good to keep track of how many backlinks you have out there, and which kind they are. Instead of tracking them all down manually, you can use a backlink tool like the Ahrefs backlink checker to keep track of your links and view data on them. 

One of the easiest things you can do to kick off your link-building campaign is to buy backlinks. While it can be a costly investment, it tends to pay off when done well. There are many backlink-building services out there that act as a middleman for building backlinks. These services connect you to websites that are willing to host content with a link or two to your site. Good services will offer plenty of high-ranking websites to choose from, and you can decide how much money you want to spend based on the cost per link.

Guest blogging is another great way to get links out there, and you can guarantee that the links are included in quality content. Guest blogging doesn’t always cost money, but it does require some effort on your part. To get started creating backlinks this way, reach out to a few websites you think you could write a good guest post for. Once they agree, write a killer post for their website and include one or two links back to pieces of your content. Even if they don’t want you linking within the content itself, it can still be worth doing a post if they allow a link to your website from your author bio.

Listicles are consistently one of the most popular types of content on the web, with many people seeking them out on a daily basis. Listicles often outline the best of the best within a certain category, including anywhere from five to 100 items. Listicles cover anything from the best restaurants in any given area to the best pieces of software in a certain category. There’s a listicle for just about everything these days, so now is the time to capitalize on it! If you can get your business and/or one of your products on listicles from high authority sites, you’ll get a fast and easy rankings boost. To find appropriate listicles, do some search engine research within your niche or industry. Once you find some lists you’d like to be included on, you’ll have to reach out to the site owner and see how they feel about adding your business to the list!

Businesses of all kinds love sharing and promoting testimonials because it shows off their customer’s satisfaction with their product or service. Positive testimonials are proven to encourage others to purchase, so companies are eager for as many as they can get. With good quality, positive, and in-depth testimonials, you can make it a win-win situation all around. Start by publishing a blog post that highlights and praises a product or service you love. Once published, let the site owners know you love what they offer and share your testimonial post with them. If they love what you have to say, they may link to your published review on their website or share it on social media. Before publishing anything, though, do some research and choose wisely. Pick products or services that are relevant to your niche, and make sure they have high domain authority. This ensures the best quality backlink if they do give you a mention.

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Start Building SEO Backlinks Now

If you’ve never considered backlinking before, there’s no better time to start than right now! SEO backlinks are a great way to complement your current SEO strategy. When done wisely and correctly, backlink building can yield significant and sometimes fast results. More traffic equals more leads, which means more sales. 

More organic traffic also means your domain authority will go up – thus giving you even better rankings. Never underestimate the importance of backlinks!

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